For the acclaimed actor and her longtime stylist, Dani Michelle, nodding to the distinct fashions of Jane Austen’s era without careening into literal costume dressing was top of mind for the sprawling promotional cycle. The demanding tour took Edgar-Jones across the globe, spanning stops everywhere from Australia to New York City’s historic Metrograph Theater, where she appeared for a live Vogue podcast taping to discuss everything from the nuances of hair discourse to the enduring power of sisterhood on screen.
The sartorial journey truly began long before the cameras started flashing on red carpets and press junkets. After Edgar-Jones was given an advance screening of the upcoming film, the actor and her stylist immediately got to work building out a comprehensive, highly considered wardrobe grounded in Regency-inspired looks.
"My team and I then spent months researching, requesting, and exploring all the designers and archives that would reflect these messages to create a cohesive and symbolic press tour for Daisy," Dani Michelle tells Vogue.
To achieve this delicate balance between 19th-century elegance and contemporary high fashion, Michelle sought out pieces both new and old that fit the strict period brief while remaining completely relevant to the present moment. The creative process kicked off in the traditional manner of top-tier celebrity styling: with a comprehensive mood board.
"That ranged from campaigns and runways of Galliano, Chloé, McQueen, [and] Westwood to paintings and symbolism that connected us to Jane Austen’s world," Michelle explains, detailing the rich visual tapestry that informed the tour’s aesthetic direction. For the styling team, that meant incorporating a heavy dose of period-appropriate elements into modern silhouettes—specifically lots of ruffles, delicate florals, intricate lace, structured corsetry, flowing ribbons, fine embroidery, puffed silks, tactile tassels, and soft pastels.
Still, despite the breadth of historical and runway references, everything ultimately came back to the central themes of Sense and Sensibility. Michelle was particularly excited about translating a classic period staple into the present day through a striking, drop-waist Alaïa dress characterized by graduated tiers of ruffles. "That felt so reflective of their hoop skirt in today’s fashion," she notes, highlighting how historical volume can be reinterpreted for a modern red carpet.
Even unexpected choices, such as a series of spring 1999 Chloé graphic tees, were deployed with deep narrative intention, calling back directly to specific motifs within the film. "That paid direct homage to the opening and closing scene of the movie as a bird of prey started the film and appeared again at the final kiss," Michelle explains, illustrating the meticulous level of detail woven into Edgar-Jones’s promotional wardrobe.
While not every look was quite as direct as a bird-emblazoned shirt—or two—communing with nature and finding strength in solitude proved to be vital throughlines for the entire press tour. "That feeling of sitting with nature and your thoughts was such a core concept we wanted to reflect and celebrate," Michelle adds.
That very same contemplative, natural feeling is precisely what led the styling duo to select a white bias-cut Stella McCartney dress featuring feathered, wing-like drapery, which Edgar-Jones wore to great acclaim at the Dublin premiere. "That felt angelic and bird-like in its lightness and elegance," Michelle says of the memorable gown.
Though Edgar-Jones consistently kept things fresh and unpredictable throughout the tour—including securing first dibs on one of Prada’s coveted 63 skirts from the spring 2027 collections—she and Michelle also managed to pull off an impressively rare archival feat: securing a stunning Boucheron necklace dating all the way back to 1873.
While the antique piece of jewelry sits slightly past Austen’s historical era—the beloved author passed away in 1817—the historic necklace looked entirely at home when paired casually with Edgar-Jones’s everyday jeans and a vintage John Galliano top, effortlessly bridging the gap between centuries of style.
From Stella McCartney-era Chloé revivals to custom Miu Miu creations, Daisy Edgar-Jones’s Sense and Sensibility press tour has firmly established a new standard for literary-inspired red carpet dressing, proving that the emotional depth of Austen’s heroines can resonate just as powerfully through modern couture as it does on the silver screen.