REVEL Realty Inc., a prominent independent, Ontario-based real estate brokerage headquartered in Niagara Falls, has officially announced a major expansion of its brand presence into Quinte West, the broader Bay of Quinte, and the highly sought-after Prince Edward County markets. This strategic regional rollout will be spearheaded by established industry leader Hillary Robert, who steps into the role of head coach for REVEL’s new Quinte office.
This latest development marks another significant milestone in REVEL’s ongoing mission to “REVELutionize” the real estate industry by partnering with exceptional local leaders who share a deep-seated commitment to innovation, collaboration, community engagement, and an elevated client experience. As the brokerage continues to scale its operations across the province, the addition of the Quinte office firmly establishes its footprint in one of Ontario’s most dynamic and economically diverse regions.
What Makes the Quinte and Prince Edward County Market Special
The Bay of Quinte, Quinte West, and Prince Edward County represent a distinctive blend of long-established communities, scenic rural landscapes, bustling tourism sectors, vibrant agriculture, a thriving small business ecosystem, robust investment opportunities, and evolving residential housing markets. This multifaceted regional profile makes the area a natural fit for REVEL’s community-first approach and its forward-looking vision for the future of the real estate sector.
Ryan Serravalle, founder of REVEL Realty Inc. Brokerage, emphasizes that the company’s expansion strategy has always prioritized people over simple geographical growth.
“Growth for REVEL has never been about simply opening locations; it has always been about finding the right people who believe in our vision and share our commitment to doing business differently,” explains Serravalle. “Hillary represents exactly the kind of leadership we look for at REVEL. She has built a strong reputation within her community, understands what it takes to create meaningful relationships, and has a genuine desire to make the industry better. Her vision for what REVEL can become in Quinte is incredibly exciting, and we’re proud to support her as she builds something special in the region.”
Taking the Leap to REVEL
Hillary Robert has spent years building her career and professional network throughout the Quinte region, grounding her business philosophy in genuine relationships, strategic insights, honest advice, and a steadfast dedication to creating an exceptional overall real estate experience. Although she was not actively looking to make a career transition, the opportunity to join REVEL arose from a desire to answer a fundamental question about the future of her practice: what comes next?
“Moving to REVEL wasn’t a decision I made quickly or lightly,” explains Robert, head coach of REVEL’s Quinte office. “I was deeply invested in where I had built my career, but I was also asking myself what’s next. Watching so many talented Realtors I admire and respect choose REVEL made me curious about what they were building. What I found was a culture of collaboration and growth that reflected what I had spent years creating within my own circles and professional network. I’m grateful that REVEL sees me as someone who aligns with their vision and trusts me to bring it to Quinte. I’m excited to build on what they’ve created and make it our own here.”
Robert’s vision for the newly established Quinte office extends far beyond the traditional concept of opening a satellite location. Her primary goal is to cultivate a dynamic destination where ambitious, like-minded real estate professionals can connect, collaborate, learn, and grow together, all while delivering a superior and transparent experience for everyday consumers.
“I want to create more than just another real estate office. We have a ton of those,” Robert notes. “The real estate industry in PEC and the Bay of Quinte has incredible talent, and I think our industry gets better when we create opportunities for people to connect, share ideas, learn from one another, and grow. Realtors are community stakeholders, spokespeople, and representatives. We don’t just sell homes here; our businesses depend on the health and growth of the communities we serve.”
Joining Robert in this ambitious new chapter are real estate professionals Hannah Hughes and Faye Liddell. Both bring complementary experience, deep local knowledge, and a shared dedication to fostering a modern, people-first real estate culture throughout the region.
Hannah Hughes, a lifelong resident of the Bay of Quinte, views the new office as a vital opportunity to build even deeper connections within her lifelong community while serving as a trusted, reliable resource for local residents navigating property transactions.
“I joined REVEL because I saw an opportunity to be part of a brokerage that is forward-thinking, collaborative, and genuinely focused on people,” says Hughes. “I also have a great deal of trust in Hillary and her vision for our team, which made this transition feel like a natural next step. REVEL’s approach to marketing, education, and collaboration really resonated with me, and I’m excited to bring that fresh perspective to the Bay of Quinte.”
Hughes adds that the brand aims to establish itself as a positive and active corporate citizen in the area. “REVEL will be more than just another real estate brand in the area. It will be a positive presence in the community. That means supporting local businesses and organizations, being involved in community initiatives, and creating meaningful relationships with the people who live here. Being a trusted resource for the community is something that’s really important to me.”
Faye Liddell brings a diverse professional background encompassing operations, marketing, wine, and tourism to the REVEL team. Since relocating to the Quinte region in 2024, Liddell has developed a profound appreciation for the area’s unique character, local businesses, and vibrant community fabric.
“I was particularly drawn to REVEL’s focus on innovation, branding, technology, and creating a strong experience for both agents and clients,” explains Liddell. “Having previously worked in the tourism and wine industry in Prince Edward County, I’ve seen how much the region has grown as a destination and how visitors from the GTA are drawn to the hospitality, character, and incredible small businesses here. I want to help shine a light on those businesses and the people behind them and use our platform at REVEL to showcase what makes this area such a great place to visit, live, and build a life.”
More Than a Sales Career
Together, the members of the newly formed REVEL Quinte team share a unified belief that the real estate profession is fundamentally about far more than closing transactions. They view the work as being deeply rooted in relationships, trust, strategic counsel, clear communication, and acting as a steady guide through some of life’s most significant financial and personal decisions. Whether assisting first-time home buyers, growing families, downsizers, real estate investors, clients relocating from other parts of the province, or individuals looking to establish long-term roots in the region, the team remains focused on ensuring a seamless, informed, and memorable experience for every client.
“I’ve never believed that being good at real estate is about being the best salesperson in the room,” says Robert. “Great real estate is about strategy, honest advice, strong marketing, and constantly finding better ways to serve consumers. With REVEL, we have an opportunity to bring a modern alternative to the traditional brokerage model to Quinte, while creating a culture where ambitious, like-minded agents can collaborate, create, and grow, genuinely want each other to succeed, and hold each other to higher standards. Ultimately, consumers are the ones who benefit.”
The team’s overarching commitment extends well beyond traditional property sales. Their shared focus on championing local businesses, participating in community initiatives, contributing to broader housing conversations, and supporting the residents who call the region home directly mirrors REVEL’s grassroots corporate philosophy. The new Quinte office intends to remain actively involved in the ongoing dialogues and regional initiatives that are actively shaping the future trajectory of the Bay of Quinte, Quinte West, and Prince Edward County.
“We’re not arriving in Quinte as strangers,” Robert emphasizes. “This is the community where I’ve built my business, my team, and my reputation, and I’m incredibly grateful for the trust people have placed in my name over the years. REVEL may be new here, but the people behind it aren’t. I think the community will welcome having another strong choice, and I’m excited for all of us to earn that reputation together.”
For Liddell, this established local connection also provides an organic platform to build upon the momentum already generated through Quinte Living.
“We hope the community sees REVEL as a natural extension of what we’ve already built with Quinte Living,” notes Liddell. “We have a reputation for being organized, approachable, and helping our clients feel supported through every step of their real estate journey. We see a strong alignment between those values and REVEL’s forward-thinking approach.”
Hughes reiterates this sentiment, pointing out that while the brokerage name may be a fresh addition to the local landscape, the foundational principles guiding their daily work remain entirely unchanged.
“We’re introducing a new brand, but our focus is still the same: building trust, providing exceptional service, and being present in the community,” Hughes says. “I think people will be excited to see a brokerage that brings a fresh perspective while still understanding and respecting what makes the area unique.”
Part of a Broader Provincial Expansion
REVEL’s strategic expansion into Quinte West serves as the latest chapter in the brokerage’s broader provincial momentum across Ontario. The company has steadily scaled its operations through a calculated combination of visionary leadership, localized expertise, continuous professional education, structured coaching, robust mentorship programs, innovative digital marketing strategies, and a collaborative corporate culture designed to empower real estate professionals at every stage of their careers.
Boasting more than 40 distinct locations spread across the province, REVEL has successfully carved out an independent, homegrown business model centered on helping individual agents and high-performing teams achieve extraordinary results while simultaneously elevating the service standards experienced by consumers. The ongoing expansion into communities spanning northern, eastern, and southern Ontario highlights the proven effectiveness of the company’s core philosophy—that decentralized local leadership and modern, technology-driven real estate practices can work together seamlessly.
The formal addition of Quinte West, the Bay of Quinte, and Prince Edward County further reinforces REVEL’s long-term dedication to forging meaningful relationships and unlocking new economic and professional opportunities in diverse communities throughout the province.
“The future of real estate belongs to organizations that combine innovation with genuine human connection,” concludes Ryan Serravalle. “REVEL is proud to continue building a brokerage that puts people first, and that includes agents, clients, and communities alike. Hillary and her team represent exactly the kind of leadership that will help us continue redefining what modern real estate service can be. We’re excited to see what they build in Quinte.”
With Hillary Robert at the helm of the Quinte office and a talented, unified team driven by a shared commitment to collaboration, community involvement, and high-level client service, REVEL’s arrival in the region signals the dawn of a fresh chapter for the brokerage and an exciting opportunity to transform the local real estate experience.