Luxury Executive Alexandre Arnault Joins Nike Board as Brand Struggles Through Complex Global Turnaround
NEW YORK — As Nike fights to regain its footing in an increasingly fierce and crowded activewear market, the sportswear giant is betting big on luxury pedigree to steer its…
Kylian Mbappé Joins Swiss Sneaker Brand On in Bold Challenge to Nike and Adidas
The global athletic footwear landscape is bracing for a high-stakes competitive shift as Swiss performance brand On makes a definitive play for the soccer market, anchored by a blockbuster signing.…
Jordan Brand Expands Beyond Footwear with Strength Training Line Amid Nike’s Broader Strategic Realignment
The Jordan brand is officially pushing deeper into the fitness equipment market with the rollout of a new line of strength training products inspired by the legacy and competitive drive…