Food and music culture are set to collide in an unprecedented way this autumn as Eater announces its first-ever partnership with Billboard for an exclusive, high-energy event during Latin Music Week. Titled "El Pre Party," the inaugural gathering is designed to serve as the ultimate pregame experience ahead of the star-studded Billboard En Vivo concert series, bringing together the vibrant culinary landscape of Miami and the pulsating rhythms of Latin music for one unforgettable night.
Scheduled to take place on Wednesday, October 21, at the popular Wynwood Marketplace, El Pre Party promises to be a feast for both the palate and the senses. The event will feature a curated selection of bites and drinks from some of Miami’s most celebrated and trendsetting restaurants, chosen specifically by Eater editors to showcase the city’s dynamic and diverse food scene. Attendees can look forward to exclusive dish drops, innovative chef collaborations, handcrafted cocktails, and a special culinary creation developed in partnership with Walmart.
The collaboration marks a significant milestone for Eater as it steps into the heart of Latin Music Week, an annual celebration that draws artists, industry leaders, and fans from across the globe to South Florida. By bridging the gap between gastronomy and entertainment, the event aims to highlight how deeply intertwined food and music are within Latin culture, offering guests a multi-sensory journey before they transition to the main musical stage.
Following the culinary showcase, the energy will shift seamlessly toward the evening’s live musical performances. Guests holding tickets to El Pre Party will gain general admission access to Billboard En Vivo, where they can catch highly anticipated performances by urban music superstar Jay Wheeler and artist Zhamira, alongside a special guest appearance by Conep, among other exciting acts.
The evening’s programming is crafted to maintain a continuous upward trajectory of excitement, blending food discovery with live entertainment. Throughout the pre-party, attendees can expect dynamic DJ sets, live performances from emerging artists, surprise appearances, and unique, one-night-only experiences that can only be found at El Pre Party.
Tickets for the event are currently priced at $75 and include comprehensive access to all the food dishes and beverage samples offered by the participating Miami restaurants. Furthermore, the ticket price grants general admission entry to the Billboard En Vivo concert featuring Jay Wheeler, Zhamira, and special guest Conep, making it an all-inclusive package for culture enthusiasts looking to experience the best of both the culinary and musical worlds in one of Miami’s most creative neighborhoods.
As preparations ramp up for the October 21 debut at Wynwood Marketplace, anticipation continues to build across both the food and music industries. For locals and visitors alike attending Latin Music Week, El Pre Party offers a novel way to experience the city’s culinary prowess while celebrating the artists driving the global Latin music phenomenon forward.