Eater is stepping into an unprecedented collaboration with Billboard to launch “El Pre Party,” an exclusive culinary and musical kickoff event set to take place during the highly anticipated Billboard Latin Music Week. Scheduled for Wednesday, October 21, at the vibrant Wynwood Marketplace, the gathering is designed to serve as the ultimate pregame experience before the evening transitions into the high-energy Billboard En Vivo concert series.
The partnership marks the first time Eater and Billboard have joined forces for Latin Music Week, bridging the worlds of gastronomy, music, and contemporary culture. Attendees can expect a carefully curated selection of culinary offerings highlighting Miami’s most celebrated and dynamic food scenes, featuring bites and drinks from some of the city’s top culinary institutions, alongside live entertainment and exclusive brand collaborations.
At the heart of the culinary program are three standout Miami favorites handpicked by Eater editors: The Wolf of Tacos, Sanguich, and Caracas Bakery. Each of these establishments has carved out a distinct and beloved space within the local food landscape, offering attendees a direct taste of the city’s diverse and thriving culinary identity. In addition to signature items from these local staples, the event will feature a special exclusive dish created in collaboration with Walmart, adding a unique experiential element to the night’s menu.
Eater editors have curated the evening’s culinary lineup to showcase the most exciting restaurants and culinary talent currently shaping Miami’s food culture. Beyond the initial tastings, the event promises exclusive dish drops, innovative chef collaborations, handcrafted cocktails, and various immersive food experiences designed to be discovered throughout the grounds of the Wynwood Marketplace.
The cultural convergence of food and music at El Pre Party will not stop at the dining tables. Organizers have planned a robust schedule of live programming to keep the energy high as the evening progresses. Guests can anticipate dynamic DJ sets, live performances from emerging artists, surprise celebrity and musician appearances, and other unscripted, spontaneous moments designed to happen exclusively within the El Pre Party space. This steady build-up of sights, sounds, and flavors will serve as a seamless bridge into the night’s marquee musical performances.
Following the pre-party festivities, attendees will transition directly into the main stage area to experience Billboard En Vivo. The concert lineup is headlined by prominent Latin music stars Jay Wheeler and Zhamira, with an anticipated special guest appearance by Conep. The performances promise to be among the absolute must-see highlights of Latin Music Week, bringing together a passionate crowd of music lovers and culture enthusiasts.
Tickets for the inaugural El Pre Party are currently priced at $75 and are available through ticketing partners. Admission includes general admission access to the Billboard En Vivo concert featuring Jay Wheeler, Zhamira, and special guest Conep, along with the first dish from each of the featured food vendors—The Wolf of Tacos, Sanguich, and Caracas Bakery—plus access to additional exclusive event perks and activations throughout the evening. Doors open at the Wynwood Marketplace on Wednesday, October 21, kicking off what is poised to become one of the signature cultural crossover events of the autumn season in South Florida.