How an Anti-Influencer Strategy Built a Successful Snack Brand and a Near-Million Follower Platform
For consumer packaged goods (CPG) companies entering a crowded marketplace, a well-worn playbook usually dictates the path forward. Founders will routinely film a handful of behind-the-scenes reels or TikTok videos,…
Ace Hardware Expands RedVest Media Network with DoorDash, Influencer, and Weather-Triggered Capabilities
Ace Hardware is continuing to scale its retail media ecosystem, introducing a wave of advanced advertising capabilities just about a year after launching its retail media network with a blank…