At the tail end of New York Fashion Week, visionary fashion brand Collina Strada invited hundreds of guests upstate to Storm King, an expansive outdoor sculpture park nestled in New York’s Hudson Valley, for a celebration that bridged high-concept runway style with interior design. Following the vibrant parade of pastel designs shown at the label’s spring collection presentation, the after-party invited attendees to sprawl across an assortment of splashy rugs and plush sofas that officially introduce Collina Strada into the world of home goods and interior decoration.
The launch event transformed the bucolic landscape of the Hudson Valley into an eccentric, color-drenched living room under the open sky. Founder and creative director Hillary Taymour partnered with Swedish design house Layered on the debut line, which features four hand-tufted wool rugs and two modular, low-slung sofas. At the event, some of the rugs were laid directly onto the grass in lieu of traditional picnic blankets, providing a textured surface for guests to lounge on while nibbling on light bites and taking in the art park’s monumental installations. Other pieces from the collection were suspended from metal frames, functioning as soft, textile tapestries that interacted dynamically with the natural environment.
Adding to the playful, lived-in atmosphere, corduroy throw pillows upholstered in "Petal Plum"—a botanical print lifted straight from the floor of the brand’s brick-and-mortar New York flagship store—doubled as soft seating scattered across the grass, offering guests a comfortable place to bask in the late-summer sun. The event’s styling highlighted the crossover potential of the brand’s aesthetic, showing how home furnishings can carry the same narrative power and vibrant self-expression traditionally reserved for ready-to-wear clothing lines.
The aesthetic lineage of the home collection is deeply rooted in Collina Strada’s recent runway history. The same pale pink plaid print that previously captivated audiences during the label’s fashion presentations resurfaced prominently in the new home line, anchoring both the Plaid Garden Pop rug and the matching Plaid Garden sofa. Other standout highlights of the outdoor garden party included a pair of dynamic floral rugs that blurred the lines between manufactured decor and organic scenery. One rug notably featured floral motifs that sprouted and bloomed beyond its clean rectangular edges, while another was custom-carved into an irregular, organic silhouette that sat in effortless harmony with the rolling lawns and towering trees of Storm King.
Further highlighting the meticulous craftsmanship behind the collaboration, pieces like the Petal Wool Rug were artfully tucked beneath the curved edges of the Petal Plum sofa, creating layered vignettes that showcased the tactile richness of the collection. Models reclined casually on the three-seater and two-seater low-slung sofas, interacting with vintage rotary phones and small dogs in a staged tableau that felt simultaneously nostalgic, surreal, and thoroughly modern.
The collection successfully translates several of Collina Strada’s most signature motifs—ranging from whimsical, candy-colored plaids to sprawling, hand-painted florals—into lighthearted, color-dappled furnishings. The color palettes possess a distinct visual quality that looks as though they were hand-painted directly onto the heavy wool and plush fabrics. In several cases, they literally were; the Petal Plum print, for instance, was painted entirely by hand by Taymour herself.
For a designer who has consistently treated clothing and personal presentation as a vital form of social and artistic self-expression, this collaboration with Layered represents a natural evolution. The resulting home collection serves as a perfect counterpart for design enthusiasts looking to cultivate the kind of vibrant, personality-driven living room that bursts with character and uninhibited color.
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Pieces from the new Collina Strada and Layered collection start at $2,000 and are available for purchase directly through the design house’s digital storefront. As fashion brands increasingly look toward lifestyle integration and home decor to expand their cultural footprint, Collina Strada’s debut proves that whimsical self-expression does not have to stop at the wardrobe door, extending seamlessly into the very spaces where people relax, gather, and live.